Welcome to #ProjectPlaid
This year’s campaign will stretch far and wide across Niagara, but we need your help!
THE HISTORY:
#ProjectPlaid launched in 2019 after the tragic loss of Amelia Durocher to suicide. Taking quick action with a resolve to not let this happen to other kids and families, Amelia’s mom Shanta created #ProjectPlaid. It not only helped her cope, it quickly became a connection for those who were struggling and it’s now a mental health movement.
In under two years, #Project Plaid has raised over $20,000 for Pathstone. But as Shanta says, we are not done yet.
THE GOAL:
To elevate suicide prevention, engage in conversation, and raise funds to support mental health programs at Pathstone.
And this year, thanks to a partnership with Meridian, we are setting a $30,000 fundraising goal.
THE MOVEMENT:
Black Friday, becomes Plaid Friday this November 26th,
Join the #ProjectPlaid movement along with your class, co-workers, company, team, family and friends.
- Talk about Mental Health
- Donate to the Campaign
- Wear Plaid on November 26th
GET YOUR SWAG ON:
This year, purchase custom #ProjectPlaid toques, & stickers with proceeds supporting the campaign.
Available for purchase at the following locations:
- November 25th– Meridian Centre, Ice Dogs Game on the Concourse Level.
- ANY Meridian Branch Location across Niagara, Find a branch or ABM | Meridian Credit Union (meridiancu.ca)
- Pathstone Mental Health – 1338 Fourth Avenue, St. Catharines (The Branscombe Centre)