Welcome to #ProjectPlaid

This year’s campaign will stretch far and wide across Niagara, but we need your help!

Want your toque NOW? Visit any Meridian Credit Union in Niagara and get yours TODAY!


#ProjectPlaid launched in 2019 after the tragic loss of Amelia Durocher to suicide. Taking quick action with a resolve to not let this happen to other kids and families, Amelia’s mom Shanta created #ProjectPlaid. It not only helped her cope, it quickly became a connection for those who were struggling and it’s now a mental health movement.

In under two years, #Project Plaid has raised over $20,000 for Pathstone. But as Shanta says, we are not done yet.


To elevate suicide prevention, engage in conversation, and raise funds to support mental health programs at Pathstone.

And this year, thanks to a partnership with Meridian, we are setting a $30,000 fundraising goal.


Black Friday, becomes Plaid Friday this November 26th,

Join the #ProjectPlaid movement along with your class, co-workers, company, team, family and friends.

  1. Talk about Mental Health
  2. Donate to the Campaign
  3. Wear Plaid on November 26th


This year, purchase custom #ProjectPlaid toques, & stickers with proceeds supporting the campaign.

Available for purchase at the following locations:

#ProjectPlaid is about finding hope and giving hope to others.
Drop the Stigma, Wear the plaid and make-a-donation TODAY!